As the saying goes, “attitude is everything”. In business, this is often the case. Whether it’s the way you talk to/treat employees or customers, the way you handle your business can make or break it.
This is very true when it comes to running a recording studio business. It not only affects your bottom line but it can also affect the success of a music production.
It all starts with first impressions. How does your studio’s web site look? How about the social media pages? When someone calls you do you answer the phone or does it go straight to voice mail?
Is the physical studio looking good or is it an unwelcoming space? High end studios often times offer amenities like a full kitchen, place to shower, green rooms to watch TV/play video games/hang out and sometimes even a place to sleep!
The environment has a lot to do with the studio’s vibe. What color are the walls? Decorations? How about the lighting? Bright overhead fluorescent lights are nice for setting up equipment but low wattage incandescent lights or even candles can help set the mood. All of this stuff matters. This is where doing some research on your competitors helps out a lot. What do they offer? What do their facilities look like?
Having a great attitude even when you are feeling down can go a long way to better recordings. Don’t make the mistake I used to by bogging customers down in technical talk. Set things up and give them a great recording! If you are going to talk while setting gear up, talk about their project or something else music related. Or…anything else if they don’t want to talk about music!
Music producer Warren Huart made an excellent series of videos on this topic and more. I would start with this one and then go down the playlist.
Best of luck!
